Fitness brands have become synonymous with fashion brands and the major industry players (FitBit, Google, Apple, Samsung, Garmin) are entering the phase of complicated wearable devices as per the projected consumer demand trends of 2020.
Growth in branding efforts results in potential trademark infringement activities, which can be prevented by brand protection and anti-counterfeiting actions. Trademark attorneys assist clients in creating a portfolio of registered trademarks to establish a strong branding presence in the marketplace for both offline activities and online eCommerce transactions.
Advocate Rahul Dev is a Patent Attorney & International Business Lawyer practicing Technology, Intellectual Property & Corporate Laws. He is reachable at rd (at) patentbusinesslawyer (dot) com & @rdpatentlawyer on Twitter.
Quoted in and contributed to 50+ national & international publications (Bloomberg, FirstPost, SwissInfo, Outlook Money, Yahoo News, Times of India, Economic Times, Business Standard, Quartz, Global Legal Post, International Bar Association, LawAsia, BioSpectrum Asia, Digital News Asia, e27, Leaders Speak, Entrepreneur India, VCCircle, AutoTech).
Regularly invited to speak at international & national platforms (conferences, TV channels, seminars, corporate trainings, government workshops) on technology, patents, business strategy, legal developments, leadership & management.