In India, cumulative FDI inflow in retail between April 2000 to December 2018 was US$ 1.59 Billion. Yet, the retail sector remains unstable, with consumers facing increasing costs in all phases of their lives. At the same time, consumers are more and more demanding. The way they choose and purchase goods and services is constantly sprouting. They want quality products as well as a personalized service, with speed and handiness. Retailers need to make sure their businesses don’t fall behind. To keep up, brands need to be well-known, competent, flexible, receptive and able to grow and maintain consumer constancy through astonishing brand experience. Thanks to social media, the Retailer’s brand can spring from being relatively unknown to instantly recognizable overnight. From a single touch purchasing to quicker and spontaneous pay technology, brands need to make sure they have modified and that their names, logos, inventions and designs are protected.