The Coca-Cola Company had decided to keep their recipe as a Trade Secret instead of patenting it as patenting might cause the disclosure of the recipe.
It was also told that one of the ingredients of the recipe might be Cocaine. Another rumor about it was that the recipe might contain bugs or insects. All these defaming rumors were also reasons for Coca-Cola to keep their recipe secret.
In 2006, one employee along with two companions stole the formula and tried to sell it to Pepsi but Pepsi got them arrested.
Internet surfing seems to be almost impossible without using Google products. Especially the Google search engine is our greatest weapon against all our shortage of information problems.
Google developed the most convenient search engine with the help of a secret search algorithm and they continuously refine or develop it but they never reveal their secret algorithm.
So, that secret search algorithm is the greatest Trade Secret of Google for becoming the most popular search engine in the world.
Our favorite KFC also has its secret recipe which is used to fill our minds with the pleasure of good taste. The main secret location of this recipe is mainly in Colonel Sander’s head but he has written it down too and has kept it in a safe in Kentucky.
Though a few selected employees know the recipe they are bound by a confidentiality agreement. So, that recipe is considered a great Trade Secret of KFC.
Not all Trade secrets are related to food. For making it easier to grip new baseball, the rubbing mud was developed to dull the surface of the balls. Though it has been informed to people that the rubbing mud comes from public land but it comes from only one place which is intelligently kept secret to common people.
So, this is also a great example of a Trade secret.
The New York Times has a secret strategy to analyze the sales figures collected from the chain and independent book stores to decide their bestseller list. For that sometimes the books having the fewer copies sold, make their place in the bestseller list.
As it is their Trade secret, their employees just say it’s about “official” and “unofficial” bestsellers, without disclosing their secret strategy.