Understanding the Importance of TLDs for Brand Protection


In today’s world, the protection of a brand name in the online world is crucial for brand owners. Companies dwell on the prominence of their brand to grow their business and employ comprehensive brand protection strategies that safeguard their identity. Such brand protection strategies include trademark protection, domain name protection, Top-Level Domains (TLDs), gathering infringement data, and taking action for the removal of competitive brands. A well-defined brand strategy must include certain important considerations such as consumer needs, emotions, and the competitive market.

Thus, a brand is much more than a logo or a website. It is what defines a company’s essence and character. Safeguarding brand name and domain name is an essential part of a company’s online presence operational and secure. One must acquire as many domain names as possible while registering the domain name. A domain name is a location and a full domain name consists of a registered address along with the chosen top-level domain. Any person or organization can register their own business or organization such as any name or word as the domain but a complete address would consist of adding a top-level suffix like .com. It includes TLDs ending in .biz, .net, and .org, plus domain names based on misspellings.

Top-Level Domains or TLDs are a part of a web address set after the period and before any slashes. For instance, .com is the TLD in www.patentbusinesslawyer.com. Though, technical, this simple step is memorable and helps to leave a mark on a consumer. They are a part of a Company’s domain address that comes from a list of pre-approved names that are short and easier to remember. In the past 10yrs as the digital world has grown and flourished the alternatives available through TLDs have expanded substantially. Today, TLDs like .info and .org garner much more attention than conventional domain names as users are more likely to trust domain names with such TLDs simply due to their familiarity.


Our team of advanced patent attorneys assists clients with patent searches, drafting patent applications, and patent (intellectual property) agreements, including licensing and non-disclosure agreements.

Advocate Rahul Dev is a Patent Attorney & International Business Lawyer practicing Technology, Intellectual Property & Corporate Laws. He is reachable at rd (at) patentbusinesslawyer (dot) com & @rdpatentlawyer on Twitter.

Quoted in and contributed to 50+ national & international publications (Bloomberg, FirstPost, SwissInfo, Outlook Money, Yahoo News, Times of India, Economic Times, Business Standard, Quartz, Global Legal Post, International Bar Association, LawAsia, BioSpectrum Asia, Digital News Asia, e27, Leaders Speak, Entrepreneur India, VCCircle, AutoTech).

Regularly invited to speak at international & national platforms (conferences, TV channels, seminars, corporate trainings, government workshops) on technology, patents, business strategy, legal developments, leadership & management.

Working closely with patent attorneys along with international law firms with significant experience with lawyers in Asia Pacific providing services to clients in US and Europe. Flagship services include international patent and trademark filingspatent services in India and global patent consulting services.

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Blockchain ecosystem in India is evolving at a rapid pace and a proactive legal approach is required by blockchain lawyers in India to understand the complex nature of applicable laws and regulations.

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